Enbeeone3 : A Freelancer

Google is slapping PPC accounts all over the place.

by enbeeone3 on 09/01/10 at 5:39 pm

Yes, you may of heard about it already. It’s not a new thing that certain policies are reviewed and this is just the latest one of those, for sure. It is though fairly strategic in nature and, worth considering the implications that it could have for your targeted web traffic.

Google has started coming down hard on affiliate advertisers using PPC. Lets understand why? It’s because (in the eyes of google) affiliates offer little or no value on their sites. The users experience is degraded and therefore Google is degraded. Something that is against the Google philosophy obviously.

And it’s not only limited to affiliates, some niche’s such as “Acai berry”, “Weight loss” and Home Business are also being heavily scrutinized and slapped at slightest lack of credibility.

Now this is an interesting twist from the “Big G”, as the initial success PPC also known as Adwords was largely brought about by affiliate marketers and this would still form a large portion of Goggle’s revenue today. However Google is prepared to ‘clean up’ these areas even at its own cost, because its mission first and foremost, is to serve relevant valuable content to it users.

What does this mean if PPC is your only, primary or secondary forms of marketing and Google no longer permits your ads? Your traffic is going down, W A Y D O W N !

Consider this little statement (a favorite of mine) .

“Adwords are temporary, Website Search Engine Optimization is forever.”

Bottom-line If you want to protect your targeted website traffic and ultimately your livelihood from the whims of Google you need to know how the search engines work and how to take advantage of them with good set of Internet Search Engine Optimization techniques.

You need to have your site(s) optimized for organic traffic, not even Google can control all of that. Whilst it may be able to exert a significant influence on this it’s true, but not at the flick of the switch like it can with its own Adwords program.

The knowledge of any policy adjustment is regard to organic search will circulate the community in advance and it will also take time to take effect. So if your site’s prepared and setup for SEO you will be able to adjust where required, well in advance – creating a nice competitive advantage over those that aren’t. If it’s not, well… don’t say I didn’t warn you!