Recent discussions suggest that we’ve reached that point in the evolution of social media. What point? The point at which social networks have become sufficiently popular for entrepreneurs to recognize the potential of this as a market space not just for showing advertisements in well-defined sidebars, but through which they can actively generate sales by using and participating in the social medium [...]

To use social media marketing (SMM) or not, that is the question. But what is the answer? This is a hot topic these days. There is definitely validity to all the arguments for and against using social media marketing. Some arguments against SMM are: • Social media doesn’t sell • Social media is all hype • The ROI on social media marketing can take months • ROI is impossible to determine • [...]

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What if last month Google made the entire web social, yet most people – and companies – didn’t seem to notice?  Because that’s what happened with the launch of [wikipop]Google Sidewiki[/wikipop] and the reaction – other than in some corners of the blogosphere – was a loud, distracted yawn. Is it because everyone now expects the web to be social or is it because the full implications of [...]

If you’re preparing to participate in the Social Web, you need these ideas your mind. First, that with a common ID developing, the social experience is about to get a lot more frictionless. And second, that not just social networks, but every brand site will become social — whether you include these features, or visitors bring them along. So what should you do to prepare? First, get started [...]