5 Hand-picked tips on choosing the right web template

Why do you build a website? I’m sure most of you would answer this question simply as “Just to gain customers for your business products and services”. Well, yes, the sole purpose of a website is to provide a platform where customers can buy your products/services in a hassle-free way. Although the aim of a website is very simple, developing one is, unfortunately, a tedious job.

Choosing the right web template

Choosing right web template

One of the most crucial and challenging steps in developing a website is choosing a web template. There’s a good probability of losing track of all the important parameters that need to be considered for selecting the right web template. To prevent you from falling under such a situation, I’ve provided 5 simple-to-follow tips that will aid you in staying on track and selecting a web template that would work as a magic wand for converting your website visitors into high-paying leads.


1. Understand the kind of website you need

Since each website has its own set of peculiarities, it is quite essential to determine the specificity of the website you are intending to develop. For example, if you’re planning to build a corporate website then ensure that the web template emanates trust and power. Likewise, if developing an e-commerce website is on your mind then you should go for a template that emphasizes products, call-to-action buttons, and images of a high quality.

2. Check out the technical customization and flexibility quotient of the web template

Every good web template is customizable and flexible technically. Thus, it is recommended to check whether the template you plan to use for your website offers you the opportunity of digging deep into the default elements. By personalizing your web template, you can assure a 100% original look and feel for your website.

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3. Never get carried away by the visual feel of the template

Web designers often end up selecting a web template that looks beautiful but lacks certain essential assets. Thus, it is crucial to select a template only after gathering a clear understanding of the primary purpose of the website. You need to analyze the expectations of the future users of the website and only after you’re done with the same, start searching for templates that meet most of these expectations.

4. Check whether the template provides smooth and easy navigation

Your web template must be capable of supplying all the information that’s required by individual customers. For this, it is important for you to consider how the potential viewer distinguishes between the different types of products that are relevant to him/her. For

example, some e-commerce websites might choose to segregate the products by price, while others may categorize the same according to their utility, model or brand.

5. Ensure that the web template allows proper placement of content

Visitors might leave your website within 10-20 seconds if they aren’t able to spot the desired information. It is crucial for you to persuade the potential customers to keep browsing your website on a continuous basis. For this, it is vital to choose a web template that has a layout that allows you to place all the important content on the right pages and at the right places.


Web template selection must be accompanied by contemplating user experience when it comes to purchasing a particular product/service. Your template must allow room for providing complete reassurance to buyers that all their payments and personal information are safe with your website.

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