Video marketing is on the rise and is believed to be the future of content marketing. Before you dismiss this theory let me ask you, how many videos do you watch in a day? I am sure the answer is at least more than one. I myself, being the busy girl that manage to watch at least a bunch of videos every day on Facebook and YouTube.
According to this forecast from Cisco, by 2017, video marketing will rise to account for 69% of all consumer internet traffic. This shows how quickly online video is becoming the key means for people to get their information, entertainment and connect with each other online.
So how important is it for businesses to incorporate video marketing into their internet marketing strategy?
Extremely important, we would say!
According to Nielson, 64% of marketers expect video to dominate their strategies in the near future. We don’t find this hard to believe as we ourselves have seen the growth of video marketing in the past few years and have witnessed hundreds if not thousands of videos create a storm on social media. Whether it is an advertisement for a new phone or a revolution in some part of the world, a video can make your audience feel like they are a part it, it has the power to arouse emotions that a simple piece of paper or an article on your website may not be able to do.
Youtube receives over one billion unique visitors every month, 1 billion! Do you realize what a huge opportunity that is for businesses? A good video marketing strategy may have the potential to open your door to millions if not billions of people.
The success stories of videos that have gone viral are legendary. Not only does a good video marketing strategy bring your target audience to your website or your product but it also helps with SEO and Social Media Marketing. Videos have the power to naturally engage your audience and can be used to provide information in a simpler and more interesting manner.
Take a look at this video from Nike, it got around 43 million views in only 5 days, Football fans from all over the world are watching and sharing this video all over social media. This goes to show how a video has the potential to reach your audience in all parts of the world.
It doesn’t matter how big or small your business is, neither do you have to be a tech whiz to create videos anymore, apps such as Twitter’s Vine and Instagram have made it fairly simpler and cheaper for businesses to tap into video marketing.
When creating a video marketing strategy always keep your target audience in mind and make sure that your videos are relevant to them. Think about how watching your video would make them feel and make sure that your message is clear and concise. Promote your video across social media to make it easier to find for your users. And last but not the least, be creative and have fun!