As we already know its been already a year that search giant, Google launched its own social networking website, Google+. Since then there have been lots of debates on future of social media. Today I found a very interesting Topic in Quora. This article covers the two best answers on the topic “Will Google+ beat Facebook”.
Will Google+ beat Facebook?
I honestly don’t think that Google+1 goal is designed to beat Facebook. I say that because of the inherent difference in the two products core mission and the separate domain in which they are venturing.
The Facebook’s primary focus is to connect you with your friends and family. It’s a platform where we can share pictures and (private) stories, have wall conversations and talk dumb. These are my (and I would guess most people) primary use cases when i log into Facebook.
Sure, sometimes I find a useful link posted on my news feed which I will dive into and sometimes even appreciate it’s content but these use cases IMO are extrinsic than intrinsic. I don’t go looking for interesting articles on Facebook but I will give it a read if I find anything that is attention-worthy.
But is there is a need for a product whose sole focus is to let me discover new content? I sure as heck think there is and IMO neither Facebook nor Twitter have the most efficient or seamless solution to this yet.
Google+1 looks designed from bottom-up to leverage the power of this use case. They tried it with Buzz but integrated it with a wrong product. I use Gmail as my email management tool and I refuse to let anything else divert my attention away from that core purpose. When I get important emails from work or from friends, I don’t want Buzz to throw “spam” on my face.
Google+1, however, seems to be integrated with search and when I thought about it, I could immediately see how this might be a right approach to solving a very hard problem. I have no idea what the product currently entails or how it is designed (other than a few snapshots i saw on TCrunch) but if it shows me relevant articles/news/blogs linked to my query that have been recommended ( or +1’ed) by my friends or followers than i might give that a serious look.
If I am searching “iPad2” on Google and the +1 tab shows me some of the articles on iPad2 that have been recommended to me by my followers or friends than I am game for it and I could imagine myself immediately checking those articles first.
Again, these are mere speculations as no one yet know what Google is up to. I am however excited about it and can envision a world where both Facebook and Google+1 can coexist in the same ecosystem. The ball is really in Google’s court and i wish the best.
In general, here’s what social media users on Facebook do:
Guys – look at girls they don’t know.
Girls – look at other girls.
Google+ is largely men thus defeating the usage pattern outlined above. This prevents them from gathering and maintaining session times, active users and whatever “beating” them looks like.
Facebook, intelligently, designed its initial millions of users to all be roughly the same age and in the same life situation (collegians). They have a massive user base that loves the product (and has done so since 2006) and are also all experiencing life simultaneously (weddings, babies, career highlights) and relating accordingly.
Google+ simply opened the doors to any and every person. The network and initial user base are insanely fragmented making it difficult to A. connect and B. share/surface relevant information.
800 Million people are already using a social network (Facebook), 500M actively. There’s little reason, from a mass-user standpoint, to dump a large amount of work done to create, maintain and find all of the people associated with each users network for what amounts to Group Video Chat and an interesting way to do friend lists.
Facebook Already Does ‘It’
Facebook, while designed to connect people (initially) is now focused on network effect to discover new content. Therefore, doing both what Facebook has always been good at (connecting people) in addition to a newer area of sharing content. As Atif Raza mentioned that Google+ does that in differentiation from Facebook, he is incorrect. The Like button, Share Button and Subscribe are all about people surfacing content to each other in a highly relevant context (your network).